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Products / Press Releases / Authority
Press Release: Authority
Authority focuses distribution on a curated network of 25 DA80+ publisher sites with 37M+ combined monthly visits, for announcements where credibility matters most.
25
Publishing sites
37M+
Monthly reach
87
DR
474K+
Referring domains
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Wider Distribution
Get your client’s news published across XPR Media’s network of verified publisher sites.
Establish the Record
Create a clear, factual record of important company developments.
Timely Communication
Share important news and updates when they matter most.
Press Release Benefits
XPR Media provides a streamlined path from company announcement to published news.
Simplified Publishing
Submit your news through one streamlined publishing process.
Built-In Structure
Clear guidelines help you prepare press releases that meet publishing standards.
Ready-Made Network
Reach established publishing networks without sourcing outlets individually.
Press Release Guidelines
A press release announces a specific, timely, and verifiable development, such as a launch, partnership, funding round, leadership change, event, award, or expansion. Every release follows these standards.
What to Include
- A news-first headline of 8 to 20 words
- A dateline and a lead covering who, what, when, where, and why
- Supporting facts and context
- 1 to 3 attributed quotes
- An “About” section and a media contact
Length & Style
- Around 500 to 1,200 words
- Formal, factual, and written in the third person
- 1 to 3 relevant contextual links
- A primary image is recommended
- Informational CTAs only, such as “For more information, visit…”
What to Avoid
- Hype and unsupported superlatives
- Guarantees, discounts, or urgency language
- First-person narrative outside of quotes
- Affiliate links, exact-match anchors, or keyword stuffing
- Fabricated quotes or facts
Why XPR Media
Turn Announcements Into Published News
Everything your client’s news needs to reach the right audience, in one structured process.
Launch With Clarity
A polished, well-structured release gives your client’s news everything it needs to reach the right audience and build momentum.
Stand Out Wherever It’s Read
Publisher-ready formatting and structured content help your release look credible on every site it appears.
Get the Story in Front of the Right People
Verified publisher distribution, indexed outputs, and transparent reporting help your client’s news get found.
Amplify Your Message
Pair your release with add-ons such as social distribution and format conversions to extend its reach even further.
Frequently Asked Questions
Who is the Authority package for?
Announcements where publisher authority matters most, such as funding news, partnerships, research, or leadership changes.
What can I announce with a press release?
Launches, partnerships, funding, leadership changes, events, awards, research announcements, expansions, transactions, and corporate updates. There should be a specific, timely, verifiable development to report.
Is my release reviewed before it’s published?
Yes. Every release is reviewed before distribution, then structured for consistent indexing.
Can I combine packages?
Yes. Packages are designed to layer, so agencies can stack them to match campaign scope, client needs, and distribution goals.
What reporting will I receive?
Impressions, unique views, and audience by country and device for every release, plus a backlinks report of every published link. Add AI Discoverability (paid) to see when ChatGPT, Gemini, Copilot, Perplexity, and Google AI cite your release.
Can I add enhancements or extra reach?
Yes. Enhancements, Amplifications, and Boosters can be added when you submit your release.
Compare Packages
Explore Other Packages
Relevant Add-Ons
Get More From Every Release
Enhancement
Keyword & SEO Optimization
Optimize titles, descriptions, and headings for search.
Getting Started
Get Started With Authority
Create your XPR account to purchase the Authority package in the XPR Store, or book a demo and our team will help you choose the right fit.