Products / Classified Content
Classified Content
Promote your clients’ products, services, and offers with transparent, sponsored content that educates readers and moves them toward a clear next step, distributed across our Essential and Core publisher networks.
- Product Promotion
- Lead Generation
- Buyer Guides
- Comparisons
- Offers & Promotions
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Drive Action
Strong, clear calls to action are welcome in this format.
Transparent by Design
Sponsored content that’s openly commercial and clearly disclosed.
Broad Distribution
Publish across our Essential and Core networks, up to 614 sites.
Classified Content Benefits
The format built for offers, promotions, and lead generation.
Built to Convert
Move readers from interest to action with a defined next step and a strong CTA.
Reader Value First
Pair your pitch with useful context, evidence, and answers so the content holds attention.
Scale Across Networks
Reach readers across hundreds of publisher sites from one platform.
How It Works
Get published in three simple steps.
1
Create Your Account
Sign up in minutes with a streamlined, secure verification process.
2
Choose a Product
Select a one-time purchase or a subscription for recurring stories.
3
Write and Publish
Create your content in the XPR editor, add any upgrades, and submit it for distribution across the publisher network.
Why Classified Content
Turn Offers Into Action
Sponsored content that sells openly, and helps readers while it does.
Commercial
Promote With Confidence
Showcase products, services, and offers in a format designed for commercial messages.
- Openly commercial and clearly disclosed
- Strong calls to action are welcome
Approach
Educate, Then Persuade
Lead with the reader’s problem, back it with evidence, then present your client’s solution.
- Useful context and evidence hold attention
- A clear next step: sign up, request a quote, or buy
Disclosure
Build Trust Through Transparency
Clear sponsorship disclosure keeps the message honest and the audience engaged.
- Sponsorship always disclosed
- Reader value comes first
Scale
Reach Audiences at Scale
Distribute across our Essential and Core networks for broad, measurable exposure.
- Essential network: 237 sites, 3.6M+ monthly reach
- Core network: 614 sites, 16M+ monthly reach
- Distributed from one platform
Publisher Networks
Where Your Classified Content Can Run
Classified content publishes across two of our networks.
Network
Essential Network
A broad network of verified publisher sites.
237
Publishing sites
3.6M+
Monthly reach
78
DR
Network
Core Network
Our largest network by site count.
614
Publishing sites
16M+
Monthly reach
80
DR
Availability and figures change regularly. Browse every option in the XPR Store.
Frequently Asked Questions
What is classified content?
Sponsored content that transparently promotes a product, service, or offer. It educates readers while guiding them toward a clear action, such as signing up, requesting a quote, or buying.
How is it different from a press release?
Press releases report verifiable news with informational CTAs only. Classified content is openly commercial, so strong calls to action are permitted.
Where is it distributed?
Across our Essential network (237 sites) or our Core network (614 sites).
Is it labeled as sponsored?
Yes. Sponsorship and commercial intent are always disclosed.
Relevant Add-Ons
Make Every Offer Work Harder
Getting Started
Start Promoting Your Clients’ Offers
Create your XPR account to explore classified content in the XPR Store, or book a demo to talk it through with our team.