Illustrative examples of this format. Click to view.
Products / Branded Content
Branded Content
Tell your clients’ stories through sponsored, editorial-style features (profiles, innovation stories, explainers, and more) published on established publisher sites and clearly attributed to the sponsor.
- Company Profiles
- Founder Stories
- Innovation
- Mission & Impact
- Category Explainers
- Interviews
Already have an account? Sign in
Feature-Style Storytelling
Features that inform and engage, not interrupt.
Engaged Readers
Reach audiences already reading trusted publishers.
Lasting Brand Impact
Build awareness and affinity beyond a single announcement.
Branded Content Benefits
Go beyond the announcement and tell the full story.
Tell the Bigger Story
Share your client’s mission, people, and impact in a format built for depth.
Engage, Don’t Interrupt
Feature-style stories engage readers instead of competing with the content they came for.
Publish at Scale
Choose from a wide range of publishers in one platform.
How It Works
Get published in three simple steps.
1
Create Your Account
Sign up in minutes with a streamlined, secure verification process.
2
Choose a Product
Select a one-time purchase or a subscription for recurring stories.
3
Write and Publish
Create your content in the XPR editor, add any upgrades, and submit it for distribution across the publisher network.
Why Branded Content
Stories That Build Brands
Sponsored features that connect your clients with readers on trusted publisher sites.
Share the Story Behind the Brand
Go beyond product news to tell the story of your client’s mission and impact.
Fit Naturally on Trusted Sites
Sponsored, feature-style stories reach readers on trusted publisher sites.
Build Lasting Awareness
Features keep working long after publication, building familiarity over time.
Measure Every Feature
Your dashboard shows exactly where each feature was published.
Sample Publishers
Where Your Branded Content Can Run
A few of the established publishers available for branded content features.
Publisher
St. Louis Post-Dispatch
stltoday.com
1.6M+
Monthly reach
DA 87
DR 83
Authority
Publisher
Arizona Daily Star
tucson.com
1.6M+
Monthly reach
DA 83
DR 81
Authority
Publisher
Wisconsin State Journal
madison.com
900K+
Monthly reach
DA 86
DR 80
Authority
Publisher
The Buffalo News
buffalonews.com
750K+
Monthly reach
DA 79
DR 81
Authority
Publisher
Richmond Times-Dispatch
richmond.com
450K+
Monthly reach
DA 80
DR 81
Authority
Publisher
The Times of Northwest Indiana
nwitimes.com
600K+
Monthly reach
DA 75
DR 77
Authority
Availability and figures change regularly. Browse every option in the XPR Store.
Frequently Asked Questions
What is branded content?
A sponsored, brand-controlled editorial story, such as a company profile, innovation story, or explainer, that informs readers while presenting the sponsor favorably.
Is branded content labeled as sponsored?
Yes. The sponsor is always named and the sponsored relationship is disclosed.
How long does publishing take?
Branded content goes through manual editorial review and may take up to 10 days to go live.
Can I add enhancements or extra reach?
Yes. Enhancements, Amplifications, and Boosters can be added when you submit your feature.
Relevant Add-Ons
Make Every Feature Work Harder
Getting Started
Start Telling Better Brand Stories
Create your XPR account to explore branded content options in the XPR Store, or book a demo to talk it through with our team.