Illustrative examples of this format. Click to view.
Products / Listicles
Listicles
Feature your clients in scannable list articles (tips, tools, trends, and curated roundups) published on established publisher sites, including respected regional daily newspapers.
- Business & Finance
- Tech
- Health
- Home & Garden
- Shopping
- Travel
- Regional
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Get Discovered
Appear in the roundups and guides readers use to decide.
Trusted Publisher Sites
Appear on established sites readers already know.
High-Intent Readers
Reach audiences actively researching their options.
Listicle Benefits
Put client brands where decisions get made.
Meet Readers at Decision Time
List articles capture readers comparing options, right when they’re ready to choose.
Publish on Established Sites
A listicle on an established publisher site reaches readers who already visit and trust it.
Evergreen Visibility
Roundups and guides keep drawing readers long after they’re published.
How It Works
Get published in three simple steps.
1
Create Your Account
Sign up in minutes with a streamlined, secure verification process.
2
Choose a Product
Select a one-time purchase or a subscription for recurring stories.
3
Write and Publish
Create your content in the XPR editor, add any upgrades, and submit it for distribution across the publisher network.
Why Listicles
Be the Answer Readers Are Looking For
List articles put your clients in front of readers at the moment they’re choosing.
Consideration
Show Up in the Shortlist
Roundups help readers narrow their options. Put your client on the list.
- Tips, tools, trends, and curated roundups
- Regional dailies such as the St. Louis Post-Dispatch and Arizona Daily Star
Differentiation
Stand Out From Competitors
Highlight what makes each brand different, in a format readers scan in seconds.
- A scannable format readers take in quickly
- Distinct, substantive items, not filler
Intent
Reach Readers Ready to Act
List content attracts high-intent audiences researching a purchase or decision.
- Reaches readers comparing their options
- Published on sites those readers already visit
Longevity
Keep Drawing Readers
Evergreen roundups keep surfacing in search long after publication.
- Evergreen content that keeps surfacing in search
- Manual editorial review on every listicle
- Live in up to 10 days
Sample Publishers
Where Your Listicles Can Run
A few of the established publishers available for listicles.
Publisher
St. Louis Post-Dispatch
stltoday.com
1.6M+
Monthly reach
DA 87
DR 83
Authority
Publisher
Arizona Daily Star
tucson.com
1.6M+
Monthly reach
DA 83
DR 81
Authority
Publisher
Wisconsin State Journal
madison.com
900K+
Monthly reach
DA 86
DR 80
Authority
Publisher
The Buffalo News
buffalonews.com
750K+
Monthly reach
DA 79
DR 81
Authority
Publisher
Richmond Times-Dispatch
richmond.com
450K+
Monthly reach
DA 80
DR 81
Authority
Publisher
The Times of Northwest Indiana
nwitimes.com
600K+
Monthly reach
DA 75
DR 77
Authority
Availability and figures change regularly. Browse every option in the XPR Store.
Frequently Asked Questions
What is a listicle?
A scannable editorial article organized as a list of distinct, substantive items, such as tips, tools, trends, or curated recommendations.
Where are listicles published?
On individual publisher sites you choose in the XPR Store, including established regional daily newspapers.
How long does publishing take?
Listicles go through manual editorial review and may take up to 10 days to go live.
Can I add enhancements or extra reach?
Yes. Enhancements, Amplifications, and Boosters can be added when you submit your listicle.
Relevant Add-Ons
Make Every Listicle Work Harder
Enhancement
Keyword & SEO Optimization
Optimize titles, descriptions, and headings for search.
Getting Started
Get Your Clients on the List
Create your XPR account to browse listicle options in the XPR Store, or book a demo to talk it through with our team.