New product helps teams identify and prioritize the fixes that matter most for AI visibility
Tel Aviv, Israel – April 29, 2026 – Hordus.ai today launched Hordus GEO Site Audit, a new product that shows companies exactly how AI engines see their website – and what to fix so those engines start recommending them.
Hordus.ai is a proactive AI visibility platform. It helps brands shape how they appear across ChatGPT, Gemini, Claude, Perplexity, and AI Overviews. The new GEO Site Audit adds a critical capability: a full technical and content-level scan of a company’s website, designed to make every page more readable, citable, and useful to AI systems.
The product goes beyond diagnostics. For every underperforming page, it generates specific fixes for the right team. Developers get technical blockers to resolve. SEO and GEO specialists get markup and structure improvements. Content managers get rewriting guidance, FAQ suggestions, and content recommendations tailored to how AI engines consume information.
Why This Matters Now
B2B buyer journeys increasingly start inside AI platforms – before a prospect ever visits a company website. A procurement manager asks Perplexity to shortlist vendors. A VP of Engineering asks ChatGPT which technological platforms to evaluate. A product manager asks Gemini who the category leaders are.
In each case, the AI engine can only recommend what it can read and trust. And for a surprising number of enterprise companies, the answer is: not much.
The problem is rarely a lack of good content. It’s that most enterprise websites were built for traditional search, not for how AI crawlers actually work. Pages render in JavaScript, which means AI bots see blank HTML. Structured data is missing or generic, so engines can’t tell what the company actually does. Content is thin or poorly organized, making it harder for AI to extract clear answers and attribute them.
A company can be the clear leader in its category and still be largely invisible in AI-generated recommendations. Hordus GEO Site Audit was built to fix that.
What It Does
The audit crawls an entire website, classifies each page by type, maps the site structure, and scores every page on its readiness for AI engines. Each page is evaluated against five core checks:
● AI Bot Access – Can crawlers from ChatGPT, Gemini, Perplexity, and Claude actually reach the page?
● Schema.org Markup – Does the page have valid structured data so AI engines understand what it’s about?
● Heading Hierarchy – Is the content organized in a way AI systems can reliably parse and cite?
● Content Accessibility – Is the content available in raw HTML, or is it locked behind JavaScript and invisible to AI bots?
● Structured FAQ Content – Does the page include question-and-answer formats that AI engines favor when building responses?
Each page gets a GEO Score from 0 to 100, based on four dimensions: AI Accessibility, Structured Data, Content Completeness, and Internal Link Authority.
The product also flags high-value pages at risk – homepage, product, pricing, and solutions pages where poor AI readiness carries real business cost.
From Diagnosis to Execution
Most site audits tell you what’s broken. Hordus GEO Site Audit tells you what to do about it, who should do it, and in what order.
Every recommendation comes with a projected score improvement, an effort estimate, a severity level, and an assigned owner – developer, SEO specialist, or content manager. Issues are grouped by scope: sitewide blockers that affect every page, template-level patterns where one fix improves dozens of pages at once, and page-level optimizations for individual high-priority URLs.
The system then builds a recommended fix path. Start with sitewide blockers. Move to template fixes for maximum leverage. Then fine-tune individual pages. The goal is simple: focus first on the changes that will have the biggest impact on how AI engines see and recommend the company.
Part of a Larger System
Hordus GEO Site Audit is the technical layer within a broader platform. It joins Influence, which tracks how a brand appears in AI answers, how competitors are framed, and where citations are coming from, and Create, which turns answer gaps into content opportunities and ready-to-publish assets.
Together, these products form a closed loop: discover how AI answers are shaped, diagnose what’s missing from your site, fix it, create the content needed to fill the gaps, and measure how answers change over time.
Most GEO tools report on what AI said. Hordus is built to help teams change what AI says next.
Why It Matters for B2B Leaders
“We built this for companies that already lead their categories and need AI engines to reflect that,” said Dovev Goldstein, CEO of Hordus.ai. “When a buyer asks ChatGPT or Perplexity who the leaders are, the answer depends on what those systems can access, understand, and trust. The GEO Site Audit gives teams a shared view of what AI engines can actually see on their site – and a clear path to fix what they can’t.”
The bigger vision behind Hordus is that passive monitoring isn’t enough. The next phase of AI visibility is proactive: making sure a company’s real expertise, authority, and market leadership are accurately reflected in the AI-generated answers that increasingly shape how buyers evaluate and choose vendors.
Availability
Hordus GEO Site Audit is available now through the Hordus.ai platform. Companies can request an audit to see their current GEO readiness and identify the highest-impact actions for improving how AI engines understand and represent their brand.
For more information or to book a demo, visit hordus.ai.
Frequently Asked Questions
What is a GEO Site Audit?
A GEO Site Audit is an automated evaluation of how well a website is optimized for Generative Engine Optimization. It measures whether AI engines like ChatGPT, Gemini, Claude, and Perplexity can access, understand, and cite a site’s content. Hordus GEO Site Audit crawls all the site’s pages and scores each one across four dimensions: AI Accessibility, Structured Data, Content Completeness, and Internal Link Authority.
What is the difference between a GEO audit and a traditional SEO audit?
A traditional SEO audit evaluates a website for search engine ranking factors such as page speed, meta tags, backlinks, and keyword usage. A GEO audit evaluates whether AI engines can read, parse, and cite a website’s content when generating answers. This includes checks that traditional SEO audits typically do not cover, such as AI bot access via robots.txt, JavaScript rendering visibility, FAQ schema presence, and content structure optimized for AI answer extraction.
Who is Hordus GEO Site Audit designed for?
Hordus GEO Site Audit is designed for B2B companies that are leaders in their categories and want to ensure AI engines accurately represent their authority and expertise. The product generates recommendations for three types of teams: developers (technical fixes), SEO/GEO specialists (markup and structure), and content managers (rewriting, FAQ, and content depth improvements).
What AI engines does Hordus GEO Site Audit evaluate against?
Hordus GEO Site Audit checks AI bot access for four major AI crawlers: GPTBot (ChatGPT/OpenAI), Google-Extended (Gemini), PerplexityBot (Perplexity), and ClaudeBot (Claude/Anthropic). The content accessibility, structured data, and heading hierarchy checks apply to all AI engines that consume web content.
What is the difference between Hordus Audit, Influence, and Create?
Hordus GEO Site Audit diagnoses site-level AI readiness and generates technical and content fixes. Hordus Influence tracks how a brand appears in AI-generated answers and monitors citation patterns over time. Hordus Create identifies content gaps from AI answer analysis and generates assets to fill them. Together, the three products form a closed-loop system for improving AI visibility.
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About Hordus.ai
Hordus.ai is a proactive GEO/AEO platform that helps brands understand, influence, and measure how AI engines talk about them. The platform combines answer intelligence, citation analysis, content generation, and site auditing into one system – designed to make brands more readable, citable, and authoritative across AI-driven discovery. Headquartered in Tel Aviv.
Media Contact hordus@hordus.ai
