2026-04-20T10:01:00
(BPT) – If you are a pet parent, you know how important nutrition is to the health, well-being and longevity of your four-legged loved ones. Just like when you are deciding what to eat, you want your dogs and cats to consume food packed with high-quality proteins and sustainably and ethically sourced ingredients.
Taking a closer look at what’s actually in your pet’s bowl can make a meaningful difference. Research shows that a whole-food, natural, high-meat diet supports overall vitality, including improved energy, digestion, skin and coat health. Avoiding unnecessary fillers will ensure your pet gets the nutrients and nutrition they need, just as nature intended.
Often, this is where pet parents’ research ends. However, it doesn’t matter what’s in your pet’s food if you don’t know where the food comes from. This means having full transparency into how ingredients are grown, the way animals are raised, and what happens to the ingredients at every stage. A farm-to-bowl approach ensures that what your pet is eating is not only good for them, but also good for others and the planet.
Raising the bar on transparent sourcing
Brands in the pet food industry are raising the bar by clearly outlining where their ingredients come from and how they are made. One company in particular, Natural Pet Food Group (NPFG), the New Zealand-based company behind the K9 Natural and Feline Natural brands, are focused on doing things differently by committing to only using high quality ingredients from vetted sources, earning them B Corporation Certification. In doing so, it became just one of three pet food companies in New Zealand to attain this certification.
Certified B Corporations go beyond typical industry practices to meet verified international standards of social and environmental performance, accountability and transparency, achieved through a rigorous assessment across governance, workers, community, the environment and customers.
Rooted in New Zealand’s strong agricultural and seafood sectors, K9 Natural and Feline Natural’s whole-food ingredients are ethically sourced and traceable. By partnering with local farmers and fisheries that share a commitment to animal welfare, sustainability and ingredient integrity, the brand offers pet nutrition you can trust.
“Before we partner with new suppliers, we get into the details,” said Natural Pet Food Group CEO Brett Henshaw. “How animals are farmed, where fish comes from, how it’s caught, how suppliers look after their people. There’s real substance behind our sourcing, and this achievement reflects the strength of our long-standing partnerships with farmers and seafood suppliers across New Zealand and beyond.”
Almost all the ingredients that go into both K9 Natural and Feline Natural pet food products are sourced in New Zealand from grass-fed, free-range and pasture-raised animals, cage-free chicken, sustainable seafood and fertile soil-grown vegetables. No unnecessary ingredients, fillers or additives are used.
Doing good beyond the bowl — prioritizing environmental impact
A meaningful shift has been made by pet brands, including K9 Natural and Feline Natural, to reduce their environmental impact by prioritizing not only responsibly sourced ingredients but also improving packaging and production practices. As a newly B Corp Certified brand, K9 Natural and Feline Natural demonstrates the brand’s commitment to the environment’s health by:
- Powering all its offices in New Zealand with 100% renewable energy
- Prioritizing sea freight to reduce emissions
- Increasing recycled content and removing unnecessary plastics in packaging
- Donating 8,518 kilograms of pet food to 19 food hubs in the last year
- Creating strong health and safety systems
“If we make food to help pets thrive, the way we run our business must support people, communities and the environment too,” said Henshaw. “Certification affirms the progress we’ve made and raises the bar for what great looks like in pet nutrition.”
Supporting pets, people and the planet
Ensuring your pet’s food helps them live long, high-quality lives can help others live that way, too. To learn more about K9 Natural and Feline Natural visit K9FelineNatural.com.
