Orlando, Florida – April 16, 2026 – PRESSADVANTAGE –
Anaconda, the athletic gear brand founded in Orlando, Florida, has formally repositioned its product line to serve athletes across mainstream sports disciplines, extending its braces and supports beyond the martial arts community that originally defined the brand.
The company launched with products designed specifically for Brazilian Jiu-Jitsu and mixed martial arts competitors, drawing on founder Luke Kilcoyne’s firsthand experience training and competing in grappling sports. Over the following years, sustained demand from athletes outside combat sports — including runners, weightlifters, and functional fitness competitors — prompted the brand to expand both its product design scope and its stated purpose. Anaconda now offers more than 12 brace and support products covering the knees, shoulders, elbows, wrists, ankles, back, calves, and thighs, with each product developed to meet the specific movement demands of the athletes using it.
“We built the first version of every product for martial artists because that’s where we came from,” said Luke Kilcoyne, Founder of Anaconda. “What changed was the volume of athletes in other disciplines dealing with the same problems. Runners with knee instability, lifters managing elbow strain, functional fitness athletes training overhead five days a week — the specific movements are different, but the demand for gear that holds up under real training conditions is the same across all of them.”
The repositioning reflects a broader shift in the athletic support market. Participation in strength training and high-intensity fitness disciplines has grown significantly in recent years, with tens of millions of athletes in the United States alone engaging in training modalities that place sustained, repetitive load on major joints. Shoulder injuries alone account for more than a quarter of reported injuries among functional fitness athletes, while knee-related setbacks remain among the most frequently cited reasons recreational runners interrupt their training. Purpose-built support gear designed for those specific movement demands represents a growing segment within the broader sports equipment category, and one that general consumer products have historically underserved.
Kilcoyne founded Anaconda after tearing his ACL and MCL during a training session in Thailand — an injury that left him unable to find braces functional enough to return to high-intensity use. Unable to find existing products that stayed in place under grappling conditions or withstood the demands of live training, he developed the brand’s first knee brace through a process of iterative prototype testing. Every product in the current lineup has since been developed through that same methodology, with each design going through weeks of real-world use before release. That process now incorporates non-combat testing environments, including running, Olympic lifting, and functional fitness movements, to validate performance across the full range of athletes the brand serves.
The brand has also expanded into active recovery tools alongside its brace and support lineup, adding products designed for athletes managing the physical demands of high training volume. That expansion reflects the same philosophy that guided the original product development: building for athletes who continue training through discomfort rather than stepping back from it.
“The athletes coming to us now train seriously across a wide range of sports,” said Kilcoyne. “They expect gear designed for how they actually move, and that expectation doesn’t change whether they’re on a mat, on a platform, or on a road. We built this company for athletes who don’t stop, and that’s exactly who we’re still building for.”
Anaconda has served more than 400,000 customers across the United States, Canada, the United Kingdom, Australia, and Europe. The brand ships internationally with orders fulfilled within 24 hours. Athletes can explore the full range of braces and supports at anacondaperformance.com.
About Anaconda
Anaconda is an athletic gear brand founded by Luke Kilcoyne after a serious training injury left him without reliable support equipment. The company develops braces, supports, and recovery tools designed for strength training, fitness, active lifestyles, and combat sports. Every product is tested in real training environments before release. The brand’s mission is to help athletes do what they love and perform at their best. For more information, visit anacondaperformance.com.
Media Contact:
Luke Kilcoyne, Founder
https://anacondaperformance.com/
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For more information about Anaconda, contact the company here:
Anaconda
Luke Kilcoyne
info@anacondafightwear.co
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