Scottsdale, AZ — April 15, 2026 — 10X Health, a leader in personalized health optimization and performance-driven wellness solutions, today announced the appointment of Will Sliger as Chief Marketing Officer, further strengthening the company’s executive leadership team as it accelerates growth across its precision health, human performance, and longevity platform.
Sliger brings more than 20 years of experience building brands that outperform their weight class, scaling marketing organizations, launching category-defining campaigns, and driving measurable revenue growth across media, technology, and consumer sectors. His career has been defined by a rare combination of brand craft, creative leadership, and commercial discipline.
Most recently, Sliger served as Senior Vice President of Marketing & Brand at PXG (Parsons Xtreme Golf), where he joined as an early-stage hire and helped build the company into a globally recognized premium brand. Over a decade-long tenure, he scaled the brand from startup to a global operation spanning 25 owned retail locations and more than 1,000 active distributors worldwide – building an in-house marketing and creative organization that consistently competed against legacy competitors spending two to three times PXG’s budget.
Prior to PXG, Sliger served as Senior Vice President of Brand & Creative at GoDaddy, where he was a senior marketing leader during a period of hypergrowth that saw the company scale from approximately $400 million to $3 billion in revenue. He led brand and creative through Super Bowl campaigns, a global sponsorship portfolio spanning the NFL, NASCAR, Formula 1, the Olympic Games, and the English Premier League, and a long-term brand repositioning that supported a successful IPO – managing more than $75 million in annual marketing investment.
“Will has spent his career doing exactly what 10X Health needs right now – taking ambitious, founder-led companies and building the brand infrastructure, creative engine, and marketing systems required to scale them,” said Brandon Dawson, Chairman and CEO of Cardone Ventures & 10X Health. “He knows how to win on clarity and craft when you can’t win on budget alone, and that mindset is core to how we’ll build this brand.”
As CMO, Sliger will lead all aspects of 10X Health’s brand strategy, creative, performance marketing, product marketing, customer experience, and revenue growth, building the marketing organization and go-to-market engine to support the company’s expansion across consumer, telehealth, clinical, retail, and enterprise channels.
“Brand is infrastructure, an operating system, not decoration,” said Sliger. “When it’s clear and well-built, teams move faster, customers decide with confidence, and growth becomes easier. 10X Health has the science, the clinical foundation, and an extraordinary leadership team. My job is to build the marketing engine that helps the world understand what this company actually is.”
His appointment is part of a broader expansion of 10X Health’s executive leadership team, which includes Jeff Zwiefel as President and COO, Dr. Kent Bradley as Chief Medical Executive, Shivani Kaul as Chief Legal Officer, Ashish Bhuskute as Chief Financial Officer, Prasanna Sivakumar as Chief Technology Officer, and Craig Gatzlaff as Vice President of Sales—collectively bringing decades of experience scaling complex organizations and delivering measurable business outcomes.
About 10X Health
10X Health is a personalized health and performance company focused on helping individuals unlock their full potential through data-driven insights, advanced diagnostics, and targeted wellness protocols. By integrating science, technology, and lifestyle interventions, 10X Health delivers customized solutions designed to improve energy, performance, and long-term health.
